+39 0471 65 30 66 info@fritz-felix.com

Company Fritz & Felix


The smell of bread – spicy and savoury – baked with love in the oven to share with loved ones, has accompanied our company since its beginnings.

Our first bakery

In 1960, Johann Reichhalter took up the profession of baker and his enthusiasm for bread finally led him to establish his own bakery in Rentsch, a Bolzano neighbourhood in the northern mountain slopes of the city, in 1972.
The satisfaction of his customers and their praise for his passionately produced baked goods increased from year to year.

Innovation with Erwin Reichhalter

Some time later, in 1997 to be precise, his son Erwin, full of enthusiasm and innovative ideas, joined the business to continue the family tradition. Four years later, he decided to expand the company and opened the new business in Barbian, not far from Bolzano.

Today, Erwin has transformed the bakery into a modern company that is able to keep up with the ever-changing demands of the market, but without neglecting the zeal and passion that are indispensable to produce a high quality product that arrives on our table every day and contains all the tradition and quality of South Tyrol.



Fritz und Felix TODAY

In 2001, our current headquarters and production facility was opened in Barbian. Since then, our focus has been on the production of Mini Schüttelbrot, Schüttelbrot and typical Italian baked goods such as grissini and crostini. All these products can be enjoyed on their own as a natural snack or further processed as a savoury base for finger food – either as snacks or small appetisers. In addition, we use only the best ingredients that nature has to offer for the preparation of our snack breads – without any additives or preservatives.

Traditional products with technology

The use of the most modern production methods allows us to offer our specialities at prices in line with the market. Regardless of all the modernisation in production technology, tradition and craftsmanship always come first in our company. All this is guaranteed by our owner, Erwin Reichhalter, whose new ideas and their implementation are always oriented towards current market trends.

“Our first priority is to produce unique, delicious and natural products made with high quality ingredients”            The baker and owner Erwin

Awards – Certification

GOLD for the Crunching rye bread typical from South Tyrol of FRITZ & FELIX

Opening hours:

Monday to Friday between 8 am – 12 pm and 1 pm – 5 pm